In March of 2007, Scott and I started TripleScoop with the goal of providing market research that was engaging for respondents and uniquely insightful for our clients. Since then we have been at the forefront of new research methods–including early success with MROCs (Market Research Online Communities), continued pioneering efforts with bulletin boards, online adaptations of sensory research, use of social media as a platform for research conversations and developing concept research methods that blend qualitative and quantitative.  All of our pioneering work has been aimed at taking taken market research to a new level of customer understanding. TripleScoop will continue to innovate in the market research space as head into 2012 and beyond.  Our structure, however, will be changing. Scott has spun off a new venture from TripleScoop.  Driven by learnings from our research innovation and a desire to operate more in the marketing space, Scott has founded Social Marketology.

Social Marketology is about marketing to build relationships between brands and their consumers. These relationships lead to an increase in word of mouth advertising, loyalty, and – best of all – revenue. So, while TripleScoop will still provide you with high quality and insightful market research, Social Marketology will take the consumer insights you have and show you how to leverage them to build relationships with your customers. While this is a marketing function, at its heart are principles developed in the TripleScoop way of doing market research. As Scott has set up and managed research panels (MROCs) for some of our clients over the years, he realized that insights were, well, more insightful, when the respondents felt they were being listened to, validated, and that their opinion mattered. Social Marketology leverages that goodwill between the consumer and the brand by putting insights into action that build relationships with the brand.

We look forward to continuing the relationships we have formed with you over the years. For your market research needs, contact Ted at TripleScoop.  (While we definitely will miss Scott, we will continue to provide the great work and insights you have become accustomed to.)  For your branding and marketing opportunities, especially in the social media world, or to learn more about Social Marketology, give Scott a call 214.499.6991 or drop him an email at scott@socialmarketology.com.