About

TripleScoop began in March, 2007 when Ted Kendall and Scott Koenig partnered up to gain more freedom to do what they really wanted to with market research.

What was it they really wanted to do?

Well, Ted had some pet peeves about research from his client-side days:

-  He hated “translating” reports from suppliers’ format to internal documents

-  He felt that we abused respondents, our most precious resource, with long, irrelevant and often stupid surveys

-  He felt that analysis was too often a simple data dump and not focused on insights

With some of those pet peeves in mind, Ted had started MI3 Market Intelligence in 2003, and these are at the core of TripleScoop’s purpose as well.  While with MI3, Ted developed an early market research online community (MROC) for Kraft Foods that built off work from earlier on with QualTalk.  These MROCs, which we called Customer Advisory Groups, provided a cost-effective, dynamic way for Kraft, and then other clients, to stay on top of their marketplace.  It felt like moving from oil paintings to video.  And that was the start of innovation for TripleScoop.  Since then we have developed several new methods using online technologies to enhance the respondent experience and the insights.