Methods
TripleScoop offers a variety of methods. However, we are not a cookie-cutter company. We don’t just look at your research issues and say, hey, let’s just do a Compass test. Rather, we study your research issues and if the fit is to one of our methods, great. But if not, then we invent anew. In fact, that is exactly how each one of our standard methods has come about–from specific client needs and inventing an approach to get there.
Focus Groups: Yes, we moderate regular focus groups. Our little innovation–we use an iPad to enable chat between the moderator and the backroom.
Phone surveys: And yes, we do traditional phone survey. Nothing exciting here. Just that sometimes they are the right thing.
Online surveys: Ted has been doing online surveys since 1995. That was when he conducted the first one ever for Greenfield Online. So we sort of get how to do these.
Consumer Advisory Groups: Also known as Market Research Online Communities (MROCs), a new buzz-method, we developed our first MROC back in 1998. They have evolved a long ways since then. These are great for new product development efforts where your customers can co-create with you, or for monitoring products or programs and being able to make slight, dynamic adjustments based on continuous customer feedback.
Moderated Online Discussions (MODs): Also known as bulletin boards and by other names, essentially a focus group online, these are great for qualitative discussions particularly on complex topics.
Early Edition: When a new product is not performing as expected in the market it helps to use a combination of survey and MOD to get to the heart of the matter.
Compass: Ad campaign, new product concept, product extension concepts, and other new ideas need testing. But testing each one individually can be costly. So typically you might just do focus groups to weed out the good and the bad. Compass is a survey that provides quantitative measures to prioritize new ideas, but qualitative feedback to help you build them as well. And all for less than the cost of a typical concept test. AdViews are our low cost ad executions using animatics-like animation to replicate ad ideas without going to the cost of full production.
SimMarket: Trying to decide between different market strategies? This aggregated choice model helps you set up a simulator to play a variety of strategies out against the market.
Facebook Focus Groups: Need to explore Millenials or other segments that are found on Facebook? Better to go where they are. We have adapted the MOD approach to Facebook to successfully use Facebook for qualitative conversations.
Should We Launch: In partnership with HarvestGrowth, we have developed a low cost product concept test for the entrepreneur who wants to play on the same field as the Fortune 500 brand manager.
LocalQR: If you own a retail establishment then you know it is important to know how your customers’ experiences are so you can get them to come back. Thus uses QR codes to get them to take a quick survey and also to opt-in to a mailing list and receive a special offer.
ProductQR: You’ve seen those QR codes all over. What if you put one on your product and were able to track customer reactions to the product as well as build a list of buyers? Not bad, eh?
Wondering what sorts of innovations we have brought to market in this industry? Go here.
