Customer Advisory Groups

Continuous input saves time and ultimately money.

We have a very unique, very cost effective way to create panels of customers or prospects that keep you on top of the marketplace pulse constantly. These are ideal for injecting the voice of the customer into day-to-day decision making, and replace costly surveys and focus groups as well as providing the opportunity for customer feedback on issues that normally wouldn’t get budget for such.

Advisory groups come in a variety of forms, from small qualitative groups that you can bounce ideas off to larger quantitative panels for concept testing. Some of our clients have found them perfect for dealing with the “question of the day” issues that normally wouldn’t get research support. Others have found them to be good for longitudinal work, such as with new product development or customer satisfaction.

The key benefits to you of the TripleScoop method are:

  1. Time efficiency:  Because your people are available and already committed to taking part, you get answers very quickly.
  2. Cost efficiency:  You can get several surveys and even qualitative discussions for the price of one or two typical larger surveys.
  3. Timeliness:  You can ask questions and get answers when you need them.  No relying on 3 month old focus group reports.

The TripleScoop difference

    1. High response: We average over 50% response per survey . This allows you to use smaller, less costly panels to get better results.
    2. Personal Touch: A real person interacts with your customers. We don’t automate unsubscribe, or support. This real person develops a real relationship with the panelists, getting them to be more responsive. They truthfully answer your questions because they know you listen to them.
    3. Turnkey: We provide all the management you need, so all you need to do is provide the research issue, then you get a report and turn insights into action (and we can even help with that part).

Let us help you keep your finger on the pulse of your customer. Contact us about a customer advisory group for you today.