Innovations
These are just some of the innovations we have brought to market research methods. Some are small, some not so small. All were born of client needs.
- Use of iPads in focus groups to faciliate backroom and moderator communications
- In 1997, I did the first message board as research discussion. Since then, we have streamlined how we do bulletin board discussions
- Conducted one of the first focus groups and online panels using Facebook
- Developed small qualitative panels (or communities) to help keep a finger on the customer’s pulse
- Conducted email-based in-depth interviews with professionals
- Used bulletin board technology to house crowdsourcing efforts for new product development
- Developed Early Edition, a qual/quant method for diagnosing why a new product may not be performing as well as anticipated
- Created the ability to Developed Compass, a survey that lets you test several new product, ad or configuration ideas more cost effectively than traditional methods and integrates qualitative feedback into the evaluative process
- Developed Should We Launch for consumer new concept testing with greater accuracy than traditional methods
- Conducted and developed quantitative research communities that achieve high response rates, panelist engagement and brand loyalty as well as cost effective, dynamic research results
- Developed SimMarket, an aggregate choice model for assessing a variety of product or company strategies
- Developed ProductQR and LocalQR, methods for tracking product buyer and retail customer experience and leveraging the customer experience into relationship marketing
