One of our clients who doesn’t mind not staying anonymous is the Cartable. Invented by Paul Myrant and now in preparations to launch to the market, Cartable is a unique tool for beachgoers. Watch this video to see how valuable it will be. We helped Paul with a concept test, using Redirect, which helped to ensure the test was not just a logical reaction to the concept but that test-takers–consumers–allowed their emotions to sway their choices just as they do in real life. Because of that, we feel the projections we developed were very accurate.
Follow this link to watch the video.
